Smart Mobility, Inc. was established in 2001 as a consulting firm based in Norwich, Vermont that integrates transportation and land use modeling, engineering, and planning. The firm was founded by Norman Marshall, Brian Grady, and Lucinda Gibson, who together represent 40 years of experience in transportation modeling, engineering, design and planning. Norm and Brian specialize in developing advanced tools and techniques for travel demand modeling, regional air quality modeling, and analysis of land use/ transportation systems, with a goal of developing more meaningful indicators from regional transportation models. Lucy Gibson, P.E. has gained experience as a consultant and as a regional transportation planner, and specializes in sustainable transportation planning and project development that is responsive to environmental concerns, land use goals and current transportation policies and programs.